Social Media Marketing Pays Off for Interfaith Ministries of Denton

rebeccaCommunity Outreach VISTA Rebecca Dake created and distributed many of the visual communications for Interfaith Ministries (IFM) of Denton, an emergency assistance nonprofit in their fundraising campaign for North Texas Giving Day, a communal day of philanthropy. She also maintained the social media accounts for IFM during this important month for outreach and donations. Rebecca created graphics specific to North Texas Giving Day for social media and email marketing to engage loyal supporters as well as community members and partners. She created 10 videos for her organization for the campaign, ranging from short quotes made by one client or volunteer to longer (one minute) videos with more graphics. She pinned the main video she created in August, for North Texas Giving Day, to the top of IFM’s Facebook timeline. By the end of September, the video had 567 views on Facebook and 73 views on YouTube. A fun video she posted the day before North Texas Giving Day received 94 views on Facebook and 11 views on YouTube and 61 engagements on Twitter. Rebecca helped IFM gain 46 new followers on Twitter in September. The donor emails she scheduled in September averaged a 35% open rate. What do all these numbers amount to? IFM Denton gained 21 new donors this year for North Texas Giving Day than the previous year and raised $6,175.