On April 6th, Giving Hope, Inc., a nonprofit agency serving homeless and near homeless individuals and families in Denton, TX, hosted their Annual Night of Hope event which was a big success. All the hard work of Board members, staff and AmeriCorps VISTA member Daisy Martinez over the past couple of months finally paid off. At a Night of Hope, Daisy checked-in and welcomed all the guests who arrived for the night alongside board member, Janet Sheton. Once everyone had a chance to look over the silent auction items, the attendees sat down for a dinner catered by Cartwright’s Ranch House. Daisy helped present multiple members of the community, and partner agencies with “Heart of Hope” Awards in order to recognize their support and dedication to helping the agency grow. Following the dinner, there was a cake auction where each cake sold for around $150-$300! All in all, everyone had a good time and nearly $50,000 was raised overall for a Night of Hope. Funds raised will be used to assist individuals and families remain housed.
Rebecca Dake, Community Outreach VISTA at Interfaith Ministries (IFM) of Denton, partnered this month with the Denton Independent School District (ISD) on a video about the Apple Tree Project. IFM’s Apple Tree Project provides back-to-school assistance to Denton ISD families who qualify for the Free and Reduced Meals Program. Rebecca interviewed Barb Haflich, the district’s Social Services Coordinator, who said the families served by the program are “just doing the best they can.” The families live at or below the poverty level and cannot easily absorb the costs associated with going back to school. The video aims to raise awareness of and participation in the program. The VISTA’s video is a marketing tool that can be used again next year, helping to sustain the program. To view the video, visit: https://youtu.be/PJH8BjtsB4w.
Community Outreach VISTA Rebecca Dake created and distributed many of the visual communications for Interfaith Ministries (IFM) of Denton, an emergency assistance nonprofit in their fundraising campaign for North Texas Giving Day, a communal day of philanthropy. She also maintained the social media accounts for IFM during this important month for outreach and donations. Rebecca created graphics specific to North Texas Giving Day for social media and email marketing to engage loyal supporters as well as community members and partners. She created 10 videos for her organization for the campaign, ranging from short quotes made by one client or volunteer to longer (one minute) videos with more graphics. She pinned the main video she created in August, for North Texas Giving Day, to the top of IFM’s Facebook timeline. By the end of September, the video had 567 views on Facebook and 73 views on YouTube. A fun video she posted the day before North Texas Giving Day received 94 views on Facebook and 11 views on YouTube and 61 engagements on Twitter. Rebecca helped IFM gain 46 new followers on Twitter in September. The donor emails she scheduled in September averaged a 35% open rate. What do all these numbers amount to? IFM Denton gained 21 new donors this year for North Texas Giving Day than the previous year and raised $6,175.