VISTA Lays the Groundwork for Successful Drug Take Back Events at Senior Living Communities

IMG_16662April Comperda, serving as the Drug Education VISTA at Chisholm Trail RSVP in Denton, TX continues working on the agency’s Prescription Take Back Day campaign. Even though the Take Back Days occur just twice a year, Chisholm Trail RSVP continues to stand as mechanism for change and bridge the gap all year long. Recognizing that seniors do not fit the typical stereotype of a drug abuser, Chisholm Trail RSVP understands the necessity of bringing the Take Back Days to senior living communities and senior centers. In addition, April’s mission to increase public awareness, has led her to create a media kit containing resources promote the Take Back campaign to target seniors. In addition, she secured a generous donation of 1,000 Dettera at-home disposal pouches from a nationwide pharmaceutical corporation. The pouches reinforce the dangerous effects of leaving medication in places for anyone to find. April’s efforts build the capacity and necessary sustainability to carry-out Chisholm Trail RSVP’s initiative for years to come.

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VISTA Member’s Twitter Activity Spurs In-Kind Donations

Rebecca Dake-preferred photoDecember was a merry month for Community Outreach VISTA Rebecca Dake of Interfaith Ministries of Denton. Rebecca spent the month soliciting donations for a care package collection called Santa Loves Seniors that served 120 low to middle income senior citizens. She spread the word through email marketing, social media and newspaper contacts. Rebecca showed how powerful social channels are for community outreach through tweets she had with a local resident on Twitter in early December. The resident tweeted the agency asking what donations were still needed, and Rebecca responded that the agency was looking for more, new blankets. Showing great holiday spirit, the citizen committed to bring 15 new blankets (resulting in a $75 in-kind donation). Rebecca’s agency was previously inactive on Twitter, and those series of communications proved just how valuable the social media tool can be