Cornerstone Ranch VISTA Organizes Donor Data Leading to Successful Fundraising

Martha TonnCornerstone Ranch, located in McKinney, TX, is a unique home and day program for adults with intellectual and physical disabilities. In late November, Cornerstone Ranch began working with a development consultant to design and implement a strategic fundraising plan for the end of 2017 and 2018. The first step was to craft a year-end direct mail appeal targeting various segments of donors and prospects to consider an end-of-year gift. For the past two years, Cornerstone Ranch has maintained approximately 2000 names and address in their database, but not donation information. Donations have been stored in QuickBooks and various event-related spreadsheets. For this reason, it was a very difficult and time-consuming process to segment donors into major donors, mid-level donors, event donors, general donors, and lapsed donors, as was needed for the appeal. VISTA member Martha Tonn took the information that was compiled from various sources and sorted out the donors into the appropriate categories, taking the time to check and re-check for errors and duplications. While one large group of constituents was sent to a mailing house for processing, the smaller groups, totaling approximately 500 letters in six different segments were printed and processed in-house to save on costs. The appeal was successfully mailed in early December and resulted in donations of $37,275. These funds support the Day Program activities and operating costs for Cornerstone Ranch where the residents and day program participants learn new skills, and reach their highest level of independence, as active participants in grocery shopping, home care, meal preparation and personal grooming. They can also be found volunteering at local nonprofits and making contributions to their communities.


VISTA Martha Tonn Recruits and Manages Volunteers for Cornerstone Ranch’s Annual Gala

Martha TonnMartha Tonn is the Volunteer Recruitment and Development VISTA at Cornerstone Ranch, a unique home and day program for adults with intellectual and physical disabilities located in McKinney, TX. On Saturday, October 28, Cornerstone Ranch held their annual Gala & Art Auction, which accounts for approximately 80% of the organizations operating funds for the year, as well as building capital towards their site expansion plan. The event was a sellout, with over 350 people attending. Martha played a vital role in preparation for this year’s event, recruiting 17 new volunteers to assist with auction set up, decorating, and running the silent auction portion of the event. Martha scheduled three pre-auction work days prior to the event to accommodate volunteers who are only available on weekends. These volunteers did many projects early so that set up and decoration could proceed smoothly on the day of the event. Martha also used Signup Genius and social media to promote volunteer opportunities throughout the month, assuring that each stage of the preparation had adequate volunteer support. On the Saturday of the Gala, Martha managed 41 volunteers who served a total of 175 hours that day from set up in the morning through the wrap up of the event.