Denton County Friends of the Family (DCFOF) is committed to providing compassionate, comprehensive services to those impacted by rape, sexual abuse, and domestic violence while partnering with the community to promote safety, healing, and prevention. AmeriCorps VISTA, April Comperda, began the process of automating DCFOF’s bi-weekly newsletters and weekly board member newsletters to ensure that donor communication remains effective and sustainable. Automation provides non-profits, like DCFOF, with an innovative platform for functional, instantaneous donor behavior tracking. After sending the email newsletters out, April was able to determine how many people opened them and which parts received the most attention/clicks. Studying the feedback responses, April had the capacity to formulate segmented marketing personas based on similar behavioral trends. One persona that April identified was Millennials and the continuous upward trend of social activism. As a Millennial herself, April recognizes that her generation makes decisions based on personal values and actually will engage in the causes they care about. Even though, at the start of their career, Millennials don’t necessarily have the means to contribute financially, their giving capacity grows as their careers progress. Using their voices to speak out, volunteering, and participating in peer-to-peer fundraising are just some initial stepping stones leading to the future of committed donors. In the upcoming months, April plans to strengthen DCFOF’s donor communication methods and maximize the agency’s full potential with automation.
In May, April Comperda began service with Denton County Friends of the Family (DCFOF) as their Community Marketing Liaison VISTA. April will build capacity through increased awareness of DCFOF’s brand and services, create a sustainable form of communication with donors and volunteers, improve social media marketing and donor acquisition/ retention. The goal of the project is to create a sustainable donor relations plan, with the intention of increasing donor retention, donor acquisition, and dollars raised through fundraising efforts. The majority of April’s first month was learning the various ins and outs of the entire organization and her own role at DCFOF. She attended the four day New Worker’s Institute training for all new interns and employees and began to work with her team to promote their latest campaign, Faith for Freedom. The goal of the campaign is to build a relationship of trust with faith communities in order to connect clients with congregations of their faith, while simultaneously raising awareness of domestic violence and resources that are available. The campaign will kick off with a social event on June 22, 2017 at the outreach office to raise momentum and strength for the campaign.
April was an excellent month for Interfaith Ministries of Denton, an emergency financial assistance agency in Denton, TX, to have an experienced VISTA. Community Outreach VISTA Rebecca Dake was able to take over a major back-to-school assistance project when a staff member moved on to another job opportunity. Rebecca took on the planning, coordination and execution of online registration and four in-person registrations for local families who met a financial hardship requirement—enrollment in the local school district’s Free & Reduced Meals Program. So far the registration process has secured spots for nearly 800 children to receive a backpack and school supplies, and as donations allow, a clothing gift card and book. When a new project lead was hired, Rebecca was able to train the new staff member on the registration process and next steps to continue coordinating and managing the project. As April is her last month of a one-year service term, Rebecca has updated the new staff member on outreach activities she led during the year. She trained the staff member in social media techniques, graphic design software, newsletter creation and email marketing campaigns. She also leaves behind a manual—with graphics of course—to make website updates, social media posts, tabling opportunities and other outreach activities easier to execute.
The VISTA North Texas project has 3 new service opportunities that will begin on August 14th. Applications will be accepted through June 30th.
Denton Christian Preschool Marketing and Fundraising VISTA Denton Christian Preschool (DCP), located in Denton, TX, provides early education for at-risk children in the community. The Marketing and Fundraising VISTA will increase community awareness and enhance fundraising activities to help provide early education for at-risk children in Denton, TX. Major functions will include developing a marketing plan to increase Denton Christian Preschool’s presence in the community to include the development of print materials, social media content and participation in community event. The VISTA will enhance fundraising activities and write grants to raise an additional $100,000 for the education and care of at-risk children.
DCFOF Community Marketing Liaison VISTA Denton County Friends of the Family (DCFOF) located in Corinth, TX is committed to providing compassionate, comprehensive services to those impacted by rape, sexual abuse and domestic violence while partnering with the community to promote safety, healing and prevention. The Community Marketing Liaison VISTA will help stop financial abuse and help victims break the cycle of poverty by creating a sustainable system to increase support and strengthen donor relationships. Major functions will include developing and implementing a donor management system to include communication through print and social media to keep supporters informed and creating a time-effective donor acknowledgement process. The VISTA will create new, general marketing materials for agency use, assist in the planning, marketing and execution of fundraisers and create a planning manual for all agency fundraisers.
Woman to Woman Pregnancy Resource Center Volunteer Recruitment and Development VISTA Woman to Woman Pregnancy Resource Center located in Denton, TX, empowers individuals to make wise life choices financially, sexually, and relationally through 3 programs that work together to provide assistance to women in unintended pregnancies and bring families out of poverty. The Volunteer Recruitment and Development VISTA at Woman to Woman Pregnancy Resource Center will enhance the volunteer program to develop volunteer leaders. Major functions will include expanding and enhancing the volunteer program through implementation of new policy and procedure manual and continued development of a volunteer training manual, developing a volunteer management system to track volunteer activities and hours of service and developing areas to cultivate relationships with volunteers and move 12 of them to leadership positions within the organization to ensure retention and growth of the agency’s programs.
December was a merry month for Community Outreach VISTA Rebecca Dake of Interfaith Ministries of Denton. Rebecca spent the month soliciting donations for a care package collection called Santa Loves Seniors that served 120 low to middle income senior citizens. She spread the word through email marketing, social media and newspaper contacts. Rebecca showed how powerful social channels are for community outreach through tweets she had with a local resident on Twitter in early December. The resident tweeted the agency asking what donations were still needed, and Rebecca responded that the agency was looking for more, new blankets. Showing great holiday spirit, the citizen committed to bring 15 new blankets (resulting in a $75 in-kind donation). Rebecca’s agency was previously inactive on Twitter, and those series of communications proved just how valuable the social media tool can be