Youth and Family Counseling VISTA Creates Mental Health Awareness Post to Increase Engagement

IMG_0858-(003)VISTA Miranda Bonilla is hard at work recruiting volunteers for Youth and Family Counseling (YFC) in Lewisville, TX.  Since YFC is a smaller agency, volunteers make a huge difference. By taking on some of the smaller but necessary tasks around the office, volunteers allow staff members to focus on capacity building, which leads to more funds raised to serve the community. Miranda has also been working on creating fresh content for YFC’s social media. She believes greater social media engagement is an important component of marketing. Getting the word out to the community in an accessible way leads to more awareness about the agency and more clients served. For the month of January, she created the series “31 Days of Mental Health”, in an effort to increase both mental health awareness and audience engagement. Each day, a new tip was posted along with a picture or video relevant to the post. Since the series started, the YFC Facebook page has reached 2,994 people, a 388% increase from December. YFC has also had 813 post engagements, a 359% increase. It is the Agency’s most successful series to date.

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