Cornerstone Ranch VISTA Organizes Donor Data Leading to Successful Fundraising

Martha TonnCornerstone Ranch, located in McKinney, TX, is a unique home and day program for adults with intellectual and physical disabilities. In late November, Cornerstone Ranch began working with a development consultant to design and implement a strategic fundraising plan for the end of 2017 and 2018. The first step was to craft a year-end direct mail appeal targeting various segments of donors and prospects to consider an end-of-year gift. For the past two years, Cornerstone Ranch has maintained approximately 2000 names and address in their database, but not donation information. Donations have been stored in QuickBooks and various event-related spreadsheets. For this reason, it was a very difficult and time-consuming process to segment donors into major donors, mid-level donors, event donors, general donors, and lapsed donors, as was needed for the appeal. VISTA member Martha Tonn took the information that was compiled from various sources and sorted out the donors into the appropriate categories, taking the time to check and re-check for errors and duplications. While one large group of constituents was sent to a mailing house for processing, the smaller groups, totaling approximately 500 letters in six different segments were printed and processed in-house to save on costs. The appeal was successfully mailed in early December and resulted in donations of $37,275. These funds support the Day Program activities and operating costs for Cornerstone Ranch where the residents and day program participants learn new skills, and reach their highest level of independence, as active participants in grocery shopping, home care, meal preparation and personal grooming. They can also be found volunteering at local nonprofits and making contributions to their communities.

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