April Comperda Uses Social Media to Collect School Supplies

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April Comperda serves as the Community Marketing VISTA with Denton County Friends of the Family (DCFOF). In July, she worked towards promoting DCFOF’s campaigns and upcoming events. The Back to School Drive was featured on Instagram, Twitter, Facebook, and the bi­monthly newsletters. April shared the link to their Amazon Wishlist in order to create an easily accessible form of contribution.  DCFOF collected 300 backpacks filled with school supplies and recruited 20 volunteers who served 72 hours to help fill them. Promoting DCFOF through social media makes a substantial impact on community responsiveness. Incorporating current social media trends, such as the Boomerang App with four second videos, is something April will be working to improve in order to increase followers, donors and volunteers.

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