Hannah McNeill’s Social Media Skills Lead to Fundraising Success at Woman to Woman Pregnancy Resource Center

Hannah 1VISTA Hannah McNeill, serving in Volunteer Recruitment and Development at Woman to Woman Pregnancy Resource Center in Denton, TX, spent her month utilizing social media to market her agency’s Annual Ladies Purse Auction and Brunch. Hannah created a social media schedule posting once a week with a reminder and encouragement to register paired with the Purse Auction graphic to Woman to Woman and Twice As Nice Resale (TANR) Facebook, Instagram, and Twitter. The week of the event, Hannah used TANR’s and Woman to Woman’s already implemented daily posts to advertise for the event. W2W’s #FactualFriday post let everyone know that the purse auction was coming up and TANR’s #TuesdayTreasures was of a purse that was currently for sale in the store with information that there would be more at the Ladies Purse Auction. The day of the event, Hannah was in charge of social media and co-coordinating the Twice as Nice Resale style show. Hannah communicated thoroughly with the style show volunteer models as to where they would go and what they would need to expect that morning. Hannah documented the event with pictures and videos of auctioned purses, brunch, the guest speaker, and the TANR Style Show. Hannah’s efforts on social media garnered 273 likes across all social media platforms combined. This year’s event’s monetary donations are still coming in, but so far the 193 guests in attendance gifted Woman to Woman with over $15,835, the highest amount received from the Annual Purse Auction ever! Hannah’s efforts will assist in the ultimate goal to further build the TANR and Woman to Woman social media and customer/client base thus increasing the number of low-income women who will receive free health care services.

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