April Comperda Strengthens Donor Communication at Denton County Friends of the Family

IMG_16662Denton County Friends of the Family (DCFOF) is committed to providing compassionate, comprehensive services to those impacted by rape, sexual abuse, and domestic violence while partnering with the community to promote safety, healing, and prevention. AmeriCorps VISTA, April Comperda, began the process of automating DCFOF’s bi-weekly newsletters and weekly board member newsletters to ensure that donor communication remains effective and sustainable. Automation provides non-profits, like DCFOF, with an innovative platform for functional, instantaneous donor behavior tracking. After sending the email newsletters out, April was able to determine how many people opened them and which parts received the most attention/clicks. Studying the feedback responses, April had the capacity to formulate segmented marketing personas based on similar behavioral trends. One persona that April identified was Millennials and the continuous upward trend of social activism. As a Millennial herself, April recognizes that her generation makes decisions based on personal values and actually will engage in the causes they care about. Even though, at the start of their career, Millennials don’t necessarily have the means to contribute financially, their giving capacity grows as their careers progress. Using their voices to speak out, volunteering, and participating in peer-to-peer fundraising are just some initial stepping stones leading to the future of committed donors. In the upcoming months, April plans to strengthen DCFOF’s donor communication methods and maximize the agency’s full potential with automation.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s