VISTA Rebecca Dake Marketing Real Client Stories

Rebecca Dake-preferred photoOver the past year serving at a financial assistance nonprofit, AmeriCorps VISTA Rebecca Dake has taken the lead getting client stories out to the public. From a quick social media post about a family receiving help with their utilities to larger campaigns, including a video featuring multiple clients, she has relayed to her community the desperate needs of those living on the financial edge. In February, Rebecca focused on making her work easily replicable for staff. She created a graphic for the agency’s counselor Melody, featuring the counselor’s image blurred out with the title A Message from Melody.  Rebecca trained Melody in the use of a free graphic design program so she can easily add text to the graphic, enabling her to state something moving about a client’s story. This will ensure the agency has a steady stream of quality content for social media channels when the VISTA’s term of service ends.

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