VISTA Member Uses Marketing Skills to Promote a Successful Fundraiser for Giving Hope, Inc.

IMG_1138Giving Hope, Inc., a transitional housing agency located in Denton, TX, kicks off the holiday season with the Annual Poinsettia Sale. Resource Development VISTA, Daisy Martinez, used her excellent marketing skills to help the Hope Staff and Board members sell 1,100 poinsettia plants, which netted the agency $11,701. The monies raised support agency programs including the Wheeler House, a short-term transitional home for single mothers, Rapid Rehousing, Permanent Supportive Housing, Transitional Housing, and Street Outreach. In addition to poinsettia fundraiser, Giving Hope provided gifts for their Little Clients through generous donations from local companies, Sally Beauty Holdings, Classic Dodge, CoServ, and individual donors. CoServ sponsors Christmas at the Wheeler House. These donations allow financially strapped families to focus on getting back on their feet, instead of spending large amounts of money on gifts and provides a sense of normalcy to their Little Clients.

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