Rebecca Dake Uses Social Medial Marketing to Increase Attendance at Fundraiser

Rebecca Dake-preferred photoRebecca Dake, VISTA at Interfaith Ministries of Denton, worked hard this month to publicize the emergency assistance nonprofit’s fall fundraiser: The Interfaith Ministries Wine & Craft Beer Tasting & Silent Auction.  Rebecca created graphics and videos, to involve sponsors and vendors and engage the public before the event. The graphics and videos were posted on social media and distributed to email lists through Constant Contact, an email marketing tool. She designed two Facebook promotions to target potential event goers in Denton, resulting in 74 link clicks that her organization would likely not have gotten through the organic reach of posts. A discount code in one of the promotions produced 13 confirmed ticket sales. Through the VISTA’s hard work, attendance at the fundraiser was increased.

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