VISTA Member Nicole Owens Develops “Faith for Freedom” Social Media Campaign

Nicole Owens 2Nicole Owens, the Community Education VISTA at Denton County Friends of the Family (DCFOF) developed a social media fundraising event to promote the agency’s Faith for Freedom campaign. Two original designs were created for the event with a festive “freedom” theme! On Facebook, over 15,000 people were reached and over 5,000 of those liked, shared or commented on the posts. Through social media and marketing efforts, several local churches participated in this fundraising cause which was targeted specifically towards religious or faith based groups. Friends of the Family earned over $6,000 in donations during this campaign and was able to raise awareness in five local churches.

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