VISTA Member Marissa Castilleja Helps to Develop New Marketing Resources and Partnerships

Marissa Castilleja VISTA 50th TestimonialOn Saturday, January 23, 2016 Twice As Nice Resale (an entity of Woman To Woman Pregnancy Resource Center) partnered with Zera Coffee Co. and Discover Denton to host Denton’s very first Bridal Show.

Proceeds from Twice As Nice Resale go directly towards Woman To Woman’s health care services for low-income women. The event took place at Texas Woman’s University with 90 vendors and over 500 brides and guests in attendance. VISTA member, Marissa Castilleja assisted in preparing and running the Style Show portion of the Bridal Show and managed the Twice As Nice promotional booth.

She recruited local hair and make-up artists to prepare the volunteer models, researched retail prices of gowns, promoted the Bridal Show through social media, and helped to run the Style Show. Marissa managed a total of 32 volunteers who contributed almost 180 hours of service the day of the Bridal Show. Through this event, Twice As Nice Resale was able to reach an entirely new demographic of customers and potential volunteers.

Woman to Woman Pregnancy Resource Center is a partner agency of the VISTA North Texas Project.

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